# ChatGPT Ads Manager

Self-serve ads inside ChatGPT. Set your budget, bid per click, and track results from one dashboard

Canonical: https://softwareontheweb.com/product/chatgpt-ads-manager
Website: https://ads.openai.com
Categories: AI, Pay-as-you-go, Browser, AI Tools, Customer Support Teams, Enterprises, Marketing Teams, Sales Teams, SEO Content, Customer Support, Sales Outreach, Summarization, AI Agents
Updated: 2026-10-26T04:00:22+00:00

ChatGPT Ads Manager is OpenAI's self-serve platform for buying ads inside ChatGPT. You sign up at [ads.openai.com](http://ads.openai.com), build campaigns, set bids, and read results without an agency. Ads appear below relevant conversations, not inside the responses. OpenAI says ads do not influence the answers ChatGPT gives. Advertisers get no access to personal conversations or user transcripts.

### Features

- Self-serve signup with no agency needed
- No spending minimums since the May 2026 launch
- CPC bidding as an option
- Three-level campaign structure
- Pixel and Conversions API for conversion tracking
- Product feed support
- Custom audiences from your own customer or prospect lists
- Overview tab and suggested ad drafts
- Reporting on impressions, clicks, spend, CTR, average CPC, average CPM, and conversions
- Three team roles: Admin, Campaign Manager, and Viewer

### Pros

- Low entry point. You start with any budget.
- Pay per click keeps cost tied to results.
- Ads reach people while they ask ChatGPT questions.
- The layout feels familiar if you run Google or Meta ads.
- Ads carry a clear label and stay separate from answers.
- Conversion reporting shows what each campaign returns.

### Best for

- Small and mid-size businesses testing a new ad channel
- DTC and ecommerce brands with product feeds
- SaaS companies targeting people who research tools in ChatGPT
- Performance marketers who track cost per click and conversions
- Agencies adding ChatGPT to client media plans

### Top use cases

- Reach shoppers who ask ChatGPT for product recommendations
- Promote a software tool to buyers comparing options
- Drive signups and trials with click-based bidding
- Re-engage your own customer lists through custom audiences
- Test ad copy with suggested drafts before scaling spend
- Run a small pilot to learn the channel before a larger budget

### FAQ

What is ChatGPT Ads Manager?
It is OpenAI's dashboard for creating, managing, and measuring ads shown inside ChatGPT.

Who is eligible to advertise?
Access opened to US advertisers first and expands in stages. Some countries see a message saying Ads Manager is not available yet. OpenAI has confirmed ads are active in Japan and South Korea. Check your account at [ads.openai.com](http://ads.openai.com) for the current status.

Where do ads appear?
Below relevant ChatGPT conversations.

Who sees the ads?
Free and Go users in the United States, Canada, Australia, and New Zealand.

Is there a minimum spend?
No. OpenAI removed all minimums on May 5, 2026.

How do I pay?
OpenAI supports Visa, Mastercard, and American Express.

Do ads change ChatGPT answers?
No. OpenAI states ads stay separate from responses.

Do advertisers see user conversations?
No. Advertisers do not see personal chats or transcripts.

Which metrics does reporting show?
Impressions, clicks, spend, CTR, average CPC, average CPM, and conversions. Conversions need measurement set up first.

Does the platform work like Google Ads?
The structure feels familiar. The vocabulary, conversion system, and targeting differ, so plan time to learn the setup.