GIF.new enables teams to create personalized GIFs at scale using browser-based recording and API automation.

Marketing teams, startup founders, and developers can record a single webcam video and automatically generate thousands of personalized variations with custom text like names, handles, or any dynamic content. The platform solves the problem of time-consuming manual video editing by offering real-time text customization through placeholder variables.

The browser-based recording tool requires no software installation. Users simply hit record, add dynamic text variables like {{name}} or {{handle}}, then trim and optimize their clips into crisp GIFs. The REST API allows developers to auto-generate and serve personalized GIFs directly within their applications, email campaigns, or user onboarding flows.

Use cases include welcome emails with personalized wave GIFs, social media shoutouts mentioning specific users, and automated milestone celebrations triggered through CRMs or campaign tools. The platform integrates with Zapier, Airtable, and Webflow for no-code automation workflows.

Features

• Browser Recording: Create GIF templates directly from your webcam without any software downloads or installations.
• Dynamic Text Variables: Add placeholders like {{name}} or {{handle}} for automatic personalization at scale.
• API Automation: REST API integration for generating thousands of custom GIFs programmatically in your applications.
• Trim & Optimize: Edit video length, fine-tune timing, and convert to optimized GIFs ready for web use.
• No-Code Integration: Works with Zapier, Airtable, and Webflow for automated personalization workflows.
• Campaign Ready: Perfect for welcome emails, social shoutouts, and automated user journey touchpoints.