Tutti

Tutti is a marketplace that connects creators on X/Twitter with brands looking to run sponsored campaigns. It addresses the difficulty of monetizing social content by removing follower minimums and replacing traditional flat fees with performance-based compensation. Creators earn money based on the actual exposure and engagement their posts generate, ensuring payouts reflect genuine audience interaction rather than vanity metrics.

The platform handles campaign matching, tracking, and payments so creators can focus on producing content. Brands submit campaign briefs and the system uses AI to match them with relevant creators, while providing real-time visibility into views, clicks, and earnings. By streamlining the entire process and tying rewards to measurable results, Tutti aims to make influencer marketing more transparent and straightforward for both parties.