H1 Tag: Give the Page One Clear Main Heading
The H1 is usually the clearest visible statement of what the page is about.
When it is missing or unfocused, both scanning and comprehension suffer.
What It Is
An H1 is the primary heading in the page body. It usually names the product, topic, or promise of the page.
It is different from the title tag, which lives in the document head.
<h1>Check if Your Website Is Ready to Launch</h1>
Why It Matters
- It helps users confirm they landed on the right page.
- It gives the content a top-level structure point.
- It supports topic clarity for crawlers and assistive technology.
Best Practices
- Use one strong H1 for the main page topic.
- Keep it specific instead of generic.
- Align it with the title tag and page copy without repeating them word for word.
Common Mistakes
- No H1 at all.
- Using the logo or menu label as the H1.
- Making the H1 too vague, such as
Welcome.
Quick Checklist
- One visible H1.
- States the main topic clearly.
- Matches the actual page intent.
Final Takeaway
A good H1 is fast clarity. Users should understand the page within a glance.
