Internal Links: Connect the Page to the Rest of the Site
A homepage or landing page should not feel isolated.
Internal links help both people and crawlers move toward the next useful step.
What It Is
Internal links are links from one page on your site to another page on the same site.
Why It Matters
- They help crawlers discover deeper pages.
- They move users toward conversion, support, or exploration paths.
- They show which destinations matter in your site structure.
Best Practices
- Link to pages users are likely to need next.
- Use descriptive anchor text instead of generic labels.
- Keep the most important paths accessible from strong pages.
Common Mistakes
- A homepage with almost no path into the product.
- Only linking through vague buttons with no surrounding context.
- Burying core pages several clicks deep with no prominent path.
Quick Checklist
- Links to key next-step pages exist.
- Anchor text is understandable.
- Important URLs are not orphaned.
Final Takeaway
Internal linking is how a site exposes its own priorities.
