Simple Analytics

What is Simple Analytics?

Simple Analytics is a privacy-focused web analytics tool that measures website traffic without using cookies, personal data, or visitor identifiers. It provides a more complete view of your site's performance by capturing visits that traditional, consent-based analytics often miss.

What are the key features of Simple Analytics?

• Complete Traffic Visibility: Captures 100% of website visits, including those from users who deny consent or use ad-blockers, addressing the typical 20-60% data gap.

• Privacy-First by Design: Operates without cookies, localStorage, IP address collection, visitor IDs, user profiles, or cross-site/device tracking.

• Out-of-the-Box Compliance: Fully compliant with GDPR, PECR, and ePrivacy regulations without needing consent for analytics.

• Cookieless Data Layer: Can run alongside GA4, adding a foundational layer of cookieless traffic data to complement GA4's deeper insights for consenting users.

• Flexible Data Export: Allows you to pull observed pageviews, events, referrers, and campaign data into your existing BI tools, data warehouses, or custom systems via API and exports.

Who is Simple Analytics best for?

• Teams that need a clearer, more complete picture of their website traffic.

• Organizations prioritizing user privacy and strict GDPR compliance for their analytics.

• Companies like Bloomberg, Michelin, and Hyundai that require accurate, consent-independent web performance data.

What can you use Simple Analytics for?

• Understanding what happens on your website when visitors deny consent for tracking.

• Sending observed, cookieless traffic data into your own business intelligence (BI) tools, dashboards, or data warehouses.

• Getting a baseline of 100% of your website's traffic to compare against the data reported by consent-reliant tools like GA4.

How does Simple Analytics compare to alternatives?

• Compared to Google Analytics (GA4): GA4 relies on cookies and user consent, which can lead to 20-60% of traffic going missing or losing source data; Simple Analytics measures visits without cookies or consent, capturing 100% of traffic.

• Compared to most analytics tools: Most tools accept data loss when consent is denied and build visitor profiles; Simple Analytics removes this loss by not requiring consent and not building visitor profiles.

What integrations and ecosystem support does Simple Analytics offer?

• API and Exports: Offers an API and export capabilities to pull raw or aggregated data into your own workflows, CSV, or JSON.

• BI Tools: Integrates with tools like Looker Studio and Power BI for combining data or creating custom dashboards.

• Data Warehouses: Allows sending cookieless traffic data directly into your existing data warehouse models.

• Collection Sources: Supports collection via website integration, first-party proxy, Google Tag Manager (GTM), and WordPress.

What are the pros and limitations of Simple Analytics?

• Pros: 100% GDPR, PECR, and ePrivacy compliant out of the box; captures 100% of website traffic regardless of consent; cookieless and privacy-first design.

• Limitations: Provides limited data depth compared to GA4's deep insights for identified sessions, as it does not track identified visitors, user profiles, or cross-session/device activity.