Piqo Analytics
Simple web analytics for founders and teams, revealing which visitors become paying customers.
About Piqo Analytics
Piqo Analytics is a web analytics tool that tracks website visitors and attributes payments to their original sources. It helps founders and teams understand where paying customers originate, identify where users drop off in funnels, and monitor search performance. The platform provides real-time visitor data and allows users to query their statistics using natural language. It operates with a single script under 1 KB and supports a cookieless mode.
Overview
Who is it for?
founders & teams
Features
- Revenue and signup attribution: see which sources bring paying customers
- Funnels, goals and journeys: see where people stop
- Search Console and Bing: clicks, impressions, position and indexing for every page
- Realtime map: live map with each visitor’s page, location and source
- Ask AI and MCP access: type a question in plain English and get the numbers
- Shareable dashboards and API: shareable dashboards and API
Use cases
- Data Analysis
- Identifying which traffic sources generate paying customers to focus marketing efforts.
- Optimizing user conversion paths by pinpointing drop-off points in funnels.
- Improving search engine visibility by monitoring keyword performance and page indexing.
- Understanding live visitor activity and their journey to signup or payment.
- You can use Piqo Analytics to track where your visitors come from, attribute every payment and renewal to its original source, and analyze user behavior through funnels and goals. It helps monitor search performance from Google and Bing, view live visitor activity on a map, and get answers to data questions using plain English queries.
Details
- Pricing
- Subscription View pricing
- Platforms
- Desktop Web Claude Code
- Categories
- Analytics
- Built with
- Cloudflare Next.js React
- Launched
- Last updated
More details
Comparisons
Piqo Analytics ties traffic directly to revenue by connecting to payment providers, showing which sources bring paying customers rather than just visits.
It integrates Search Console data alongside traffic metrics.
Piqo tracks AI-assistant traffic as its own distinct channel.
Integrations
Stripe
Paddle
Polar
Lemon Squeezy
Pros
Connects every payment and renewal to the visitor’s first source, even weeks later.
Captures clicks on buttons, links, and forms automatically for goal tracking.
Flags keywords that are close to page one or losing ground for search optimization.
Offers a live map to see current visitor activity and their journey.
Allows natural language queries to get numbers from your statistics.
Uses a small script under 1 KB that loads asynchronously from a CDN.
Supports a cookieless mode, using a hash that changes daily instead of personal data.
Includes every feature across all pricing plans.
Provides 3 years of data storage.
What is Piqo Analytics?
Piqo Analytics is a simple web analytics platform designed to show which website visitors convert into paying customers. It tracks visitor origins, connects payments to the initial visit, and operates with a lightweight script under 1 KB. The platform also offers a cookieless mode, eliminating the need for a cookie consent banner.
What are its key features?
Key features include revenue and signup attribution to identify paying customer sources, funnels and goals to see where users stop, and integration with Search Console and Bing for clicks, impressions, position, and indexing data. It also provides a real-time map of live visitors, an 'Ask AI' function for natural language queries, and shareable dashboards with API access.
How does it compare to alternatives?
Piqo Analytics differs from tools like Plausible or Fathom by directly linking traffic to revenue through payment provider integrations, allowing you to see which sources bring paying customers, not just visits. It also incorporates Search Console data and tracks AI-assistant traffic as a distinct channel.
What integrations and ecosystem support does it offer?
Piqo Analytics integrates with payment providers such as Stripe, Paddle, Polar, Lemon Squeezy, Creem, and Dodo. It offers a Stats API for accessing your data as JSON and provides MCP access for AI tools like Claude, ChatGPT, and Cursor, allowing you to connect your analytics to existing AI workflows.
What are its pros?
Advantages of Piqo Analytics include its ability to credit every payment and renewal to the visitor's first source, automatically capture clicks for goal tracking without code, and flag important keywords for search optimization. It provides a live visitor map, allows natural language queries for data analysis, and uses a lightweight, asynchronous script under 1 KB. It also supports a cookieless mode for privacy, includes all features across every pricing plan, and stores data for three years.
Alternatives
FAQ about Piqo Analytics
What counts as an event?
A pageview, a custom event, or an auto-captured click each count as one event. Pricing plans are based on the number of events sent each month.
Do I need a cookie consent banner?
Not if you switch a site to cookieless mode. By default, Piqo sets one first-party cookie for returning visitor attribution. In cookieless mode, it uses hashed IDs that rotate daily, storing no personal data.
What happens if I go over my events?
Tracking continues without interruption. Piqo will email you, and you can choose to upgrade your plan or wait for the monthly event counter to reset. There are no overage bills.
Can I bring my old data?
Yes, you can import historical data from Plausible or Google Analytics through your site settings.
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